Sunway Group operates several specialized travel agencies – each specializing in their own niche and catering to the discerning and affluent customers.

Sunway Group strives to be among the leading travel providers in Scandinavia with a wide range of special packages to customers seeking experiences beyond the ordinary.



RUBY REJSER is based in Aarhus, but welcome guests from all over Scandinavia. With more than 45 years in the business, we specialize in holidays out of the norm.

We offer a vide variety of travels throughout the year: skiing, hiking, biking, camping, etc., and we also have a wide selection of special trips. Unique for Ruby Rejser is our group travels where we operate several hotels. Here the guests take an active part in creating their own trip, both socially and practically.

SEATRAVEL rents out riverboats in Europe and sailboats all around the world.

We specialize in boat holidays and we have a broad and unique knowledge about the different kinds of “holiday on the water.” We are the main agent of some of the world’s largest boat rental companies which gives us access to more than 2000 riverboats in Europe and 3000 sailing yachts worldwide.

Besides from the Danish market, we also operate in the Norwegian and Swedish market.

RUBY CYCLING is based in Aarhus, but organizes cycling holidays throughout Europe for cycling enthusiasts from all around the world. Many years of experience have helped us create the perfect routes through some of the most beautiful areas in Europe, and should our customers have special wishes for their holiday, we are happy to help organize alternative routes.

We have tours to fit all dispositions, so all you have to do is get in the saddle and start cycling.

MARATHON TRAVEL CLUB are experts when it comes to running. We are Denmark’s biggest and most dedicated organiser of packaged tours to marathons across the world. During more than 25 years we have sent happy runners to the biggest and most well-known races in the world.

We are always ready to give you some good advice about your next run and regardless of whether you are an experienced athlete or a beginner we can find a running holiday that fits your needs.

MAGIC TOURS is the key to Disneyland® Paris and is a leading organiser of customised Disney holidays. As a selected tour operator Magic Tours has been an integral part of Disneyland® Paris since the very beginning in 1992. Over the years our role as a travel agency has developed and we are now a loyal organiser that helps you find exactly the holiday you dream of. Nobody knows Disneyland® Paris better than us and nobody is more dedicated to giving its guests a magical experience.

RUBY TRAVEL is our English version page of “Ruby Rejser”. Here, we offer our tours to customers from all over the world, with the main interest being shown in bike holidays, bike cruises, walking holidays and Northern Lights tours. Ruby Travel also has a Norwegian website.

Our many years of experience with these types of travel has made us experts in creating tours for travellers from all over the world.

TOP TOURS is a Danish owned travel agency with more than 18 years of experience.

We are passionate about helping you live out your travel dream, and our destinations offer both chalky white beaches and marvellous tales. We tailor the trip to suit your needs. We offer a wide selection of beach holidays, cruises, round trips and Formula 1 trips.

Sunway Group owns about half of Top Tours.

REJSERIET are specialists in group travel. It all started in 1920 with a bus line on Djursland, and a lot has happened since then. At Rejseriet you will find everything from company trips to senior-friendly trips. Wherever the journey goes, curiosity, community and good, personal service are paramount.

All our travels can be tailored to suit the customers’ needs. Price and quality are related which is why our goal is not to make the cheapest trips, but the best!

BRAVO TOURS is a Danish travel agency with headquarters in Herning. The company was founded in 1998 and is today Denmark’s third largest travel agency.

Bravo Tours sends guests to all over the world and has Danish speaking tour guides in all destinations. The company makes a virtue out of solving challenges and ultimately providing the best possible service. Only the best is good enough.

Sunway Group owns about one third of Bravo Tours.

TRAVELNORTH is a travel agency specializing in travel by ship – and we are specialists in Hurtigruten along the Norwegian coast, explorer trips and Tallink Silja Line.

Travelnorth are Danish agents for several of Scandinavia’s largest and most popular shipping companies. That way we can service all needs and types of ferry transport in most of the Nordic countries. In addition to transport, it is of course also ideal to use our many ferries on exciting cruises and excursions or use these as a starting point for a leisurely vacation, a romantic weekend, exciting expeditions and excursions with Hurtigruten.

Besides trips in the Nordic region, we are also specialists in cruises around the world.

TN INCOMING is an incoming travel agency specializing in tours in the Nordic countries and the Baltic region.

The staff has many years of experience in putting together packages for tour operators. We have good connections throughout the Nordic region and can be helpful with prices, bookings and managing all the administrative work for you. In addition, we collaborate with all the major hotel chains, shipping companies and individual hotels and can put together complete packages to travel agencies and tour operators.

Besides tours in the Nordic countries, we have the opportunity to assist you in the rest of Northern Europe, as well as with cruises in the rest of the world with large ocean-going ships.

TALLINK SILJA LINE is a travel agency specializing in travels by ferry. Tallink Silja Line’s ferries sails 365 days a year and has various forms of entertainment and activities for all age groups on board.

We offer a wide range of services at all times of the year, and whether you are looking for a roundtrip cruise, a one-way journey or a tour especially created for your company, we are able to help you. 

PAPUGA TOURS deals with active and eventful trips to some of the most beautiful and most exciting places in Europe.

We specialize in creating group trips with a focus on hiking or cycling, and we highly prioritize the social community so every participant will get the best possible experience. On our cycling trips it is not about being first but about enjoying the trip and the company, and on our hiking and senior trips we make sure there is time for relaxation on the excursions to fantastic destinations and unique experiences.

SKIERS specializes in ski instructor education and works hard to provide unforgettable experiences on skis.

Vi make sure the customers will get the best ski instructor training, a job after finished education and the overall best conditions for their trips. With us it is possible to take a ski instructor education in Austria, Canada and Japan, where top qualified and experienced teachers will control the whole process.

We are dedicated to help passionate skiers who want to teach themselves and feel like the pist are their second home.

Sunway TravelPax

SUNWAY TRAVEL PAX is an agile e-commerce system specialised for the travel industry. Over the past years we have worked hard on developing the system, which today can manage everything from setting up travels with online purchase to handling bookings; from the first customer contact to the customer returning home. The system manages all ongoing information dissemination to the customer via an automated email flow. TravelPax is designed with a focus on optimising sellers’ and administrators’ workflow by automating multiple processes that previously required time and manual processing.
As no travel is the same, Sunway TravelPax has a throughout flexible setup that enables you to handle both individual travellers and group tours.
With TravelPax you can also bring together several different webshops into the same system. This means that the creation and maintenance of travels, which should be displayed in your webshops, is centralised in one place. This allows you to expose and sell respective travels through multiple channels and brands without increasing the number of maintenance points.
The system is 100% owned by Sunway Group and can handle most types of internal and external APIs. The system can also be accessed on all computers without necessary external installations.

CVR: 31467861
Europaplads 16, 1. sal, 8000 Aarhus C



Mads Bygballe Christensen, CEO